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ANALYTICS & RESEARCH

Trends, Insights, Competition

WE TURN ANALYTICS FROM "CHECK-THE-BOX" REPORTS INTO GROWTH TOOLS

1

STRATEGIC BUSINESS AUDIT

Comprehensive Operational and Financial Model Diagnostic

2

MARKET ASSESSMENT

Quantitative and Qualitative Market Analysis

3

COMPETITOR ANALYSIS

Systematic Research – The Key to Market Share Capture

4

CUSTOMER RESEARCH

Customer Journey Diagnostic with Customer and Revenue Leakage Points

5

BRAND RESEARCH

Brand Perception Assessment

6

MARKETING COMMUNICATIONS AUDIT

End-to-End Customer Touchpoint Audit

STRATEGIC BUSINESS AUDIT

End‑to‑End Diagnostics of Your Operating and Financial Model to Identify Profit Leakage Points Before Launching Marketing

  • You will uncover hidden unprofitable segments and products that are eating up to 40% of your margin — either shut them down or repackage them.

  • Cut your operating cycle by 20–30% by eliminating internal approvals and sales bottlenecks.

  • Increase conversion from proposal to payment by 25% without changing prices — purely through better packaging and argumentation.

  • Gain transparent unit economics per channel and per client — you will know exactly where you earn and where you lose.

  • Reduce dependence on manual management — your business will start operating predictably without your 24/7 involvement.

  • We will find hidden growth points and show you the bottlenecks that prevent you from scaling.

Results: 15–25% reduction in operating costs, 10–20% increase in per‑deal margin, 20–30% shorter deal cycle, and 25% higher conversion from lead to payment.

Готовая стратегия

Рост маржинальности

Чёткие KPI

Минимизация рисков

MARKET ASSESSMENT

Quantitative and Qualitative Market Analysis to Determine Your Company’s Real Market Share and Growth Potential Without Investing in New Niches

  • You will learn the true size of your addressable market and your actual share — so you stop wasting budget on segments where you simply cannot win.

  • Receive a map of untapped niches, each with a capacity of at least 100–200 million RUB, that you can enter without developing a new product — using only your current offering and packaging.

  • Reduce the risk of failed new launches by 70% — you will know for sure whether there is demand before starting production or launching a service.

  • Identify client entry barriers (price, terms, trust) and remove them — conversion from “browsers” to “buyers” will increase by 20–30%.

  • Get a 2‑year market dynamics forecast, allowing you to stay 3–6 months ahead of competitors in launching relevant offers.

Results: 5–15% market share growth through resource reallocation, 70% lower risk of entering unprofitable segments, and increased sales forecast accuracy to 85–90%.

Снижение рисков и хаоса

Прозрачная система

Концентрация ресурсов в точке роста

Устойчивость к внешним изменениям

COMPETITOR ANALYSIS

Detailed Competitive Analysis of 5–7 Direct Competitors by Price, USP, Traffic, and Reviews to Capture Their Market Share

You will uncover the real weak points of your competitors (based on their own customers’ reviews) and use them in your sales process — close deals where you used to lose.

Obtain a precise pricing and offer matrix with specific figures — enabling you to raise your average ticket by 10–15% without losing volume.

Discover which keywords and channels your competitors are spending their budget on — reallocate your own budget more efficiently, reducing CAC by 20–30%.

Uncover 3–5 competitive advantages you didn’t know you had and embed them into your commercial proposals — boosting conversion by 20–35% without changing your product.

Reduce customer churn by 30–40% by identifying reasons for attrition in advance and addressing them before the client even starts comparing alternatives.

Results: 20–35% increase in your own conversion, 30–40% reduction in churn to competitors, 10–15% growth in average ticket, and capture of 10–20% of your nearest competitor’s market share within 6 months.

Полная картина конкурентной среды

Карта конкурентного позиционирования

Матрица дифференциации

Дорожная карта захвата доли

CUSTOMER RESEARCH

Identification of True Purchase Drivers, Rejection Reasons, and Repeat Behavior Through Deep Segmentation and Customer Interviews

You will obtain detailed profiles of your best customers with precise purchase triggers — enabling you to attract exactly these customers rather than everyone, reducing CAC by 15–25%.

Identify 3–5 genuine reasons why customers leave — eliminate them and cut churn by 25–40% within the first 60 days.

Discover which objections are actually blocking deals and get ready‑to‑use scripts to address them — boosting conversion by 20–30%.

Create a customer journey map with bottlenecks that drain up to 50% of potential profit — remove them and increase LTV by 30–50% without acquiring new customers.

Receive a segmentation with LTV and CAC calculations per customer type — allowing you to cut unprofitable segments and double margins in profitable ones.

Results: 30–50% LTV growth, 25–40% churn reduction, 20–30% increase in lead‑to‑client conversion, and 15–25% decrease in CAC.

Путь клиента его глазами

Выявленные барьеры

Визуальный инструмент для всей команды

Дорожная карта улучшений

BRAND RESEARCH

Assessment of Brand Perception by Customers and the Market to Increase the Value of Your Offering Without Changing the Product

You will discover the real perception of your brand on the market (often quite different from your own) — adjust your communications and boost awareness by 30–50% without increasing your budget.

Identify 3–5 associations for which customers are willing to pay 10–25% more — embed them into your commercial proposals and stop competing on price.

Uncover the gap between what you promise and what customers actually receive — close it and increase NPS by 20–40 points within 3 months.

Reduce price sensitivity among 30–50% of your customers — they will stop leaving for competitors due to a 5–10% difference and will start coming back.

Increase repeat purchase frequency by 20–30% through clear and consistent brand communication across all touchpoints.

Results: 20–40‑point increase in willingness to recommend, 10–25% premium markup growth, 30–50% reduction in price sensitivity among customers, and 20–30% increase in repeat purchase frequency.

Полная оценка восприятия

Выявление "слепых зон"

Чёткое позиционирование

Платформа для усиления позиций

MARKETING COMMUNICATIONS AUDIT

End‑to‑End Audit of All Customer Touchpoints from First Contact to Payment to Eliminate Conversion Leakage

You will see step‑by‑step where exactly and at what rate every second customer drops off — fix the bottleneck and increase overall conversion by 20–40% without additional traffic.

Reduce cost per lead by 15–30% by turning off underperforming ads and channels — get more inquiries for the same budget.

Boost email and messenger response rates by 30–50% through simple tweaks to subject lines, timing, and triggers — without inflating your database.

Increase the share of commercial proposals read to the end from 20–30% to 70–80% — prospects will start agreeing even before you call.

Get specific fixes for each channel: headlines, buttons, forms, scripts — implement them within a week, and see results in 14 days.

Results: 20–40% conversion growth at all stages, 15–30% lower cost per lead, 30–50% higher email and messenger response rates, and commercial proposal read‑through rate rising to 80% from 20–30%.

Реальная эффективность каждого канала

Контроль эффективности каналов

Оптимизированный бюджет

Рост эффективности коммуникаций

YOUR OUTSOURCED DEVELOPMENT DEPARTMENT

Rapid analysis of your business:

We will find hidden opportunities